高级品牌经理

来源:沃锐猎头公司
大连
发布时间: 2025-07-15
84

  职位年薪:30-40万

  所属行业: 食品/饮料/烟酒/日化

  所属部门:品牌管理中心

  企业性质:外商独资·外企办事处

  企业规模:5000-10000人

  职位描述:

  Job Purpose

  职位目的 To assist Marketing Manager to work on Ovaltine and 5 Grain business in China

  Job Scope

  支持范围 Develop and reinforce Ovaltine and 5 Grain brand propositions toward target consumers;

  Build brand penetration through effective and efficient brand communication programs with consistent and powerful creative ideas;

  Improve total marketing effectiveness and ROI

  Lead new product development project and existing product improvement.

  Marketing plan and implementation plan and implement aligned BTL activities and integrated communication.

  Consumer insight study quantitative and qualitative research, brand tracking, new package testing, etc.

  A&P management

  岗位要求Job Specification

  Qualifications & Experience

  资格与经验

  1 University graduate or above with above 5-8 years working experience in FMCG industry with brand manager role; Food and beverage industry is preferred;

  2 Solid and hands on experiences in brand management and NPD

  3 Excellent communication and interpersonal skills

  4 Profound English for both oral and written

  5 Willing to travel

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