广告品牌专家

来源:沃锐猎头公司
杭州
发布时间: 2025-05-22
90

  所属部门:Plan Team

  企业性质:民营企业

  职位年薪:35-45万

  • Contribute to project development

  • Contribute to pre-sales efforts, including identifying new services or project opportunities.

  • Contribute to proposal generation and development of new service offerings.

  • Develop marketing manager and director level bonded relationships.

  • Responsible for Client communications/campaign strategy

  • Lead consultation on marketing strategies and processes.

  • Work closely with clients to formulate, understand and document business goals.

  • Define projects’ scope, marketing objectives, milestones, business/ functional and technical requirements.

  • Define detailed campaign requirements and mechanics.

  • Understand and coordinate plan with on-line/off-line media activities.

  • Present strategies to Clients and refine the strategy for the execution phase.

  • Oversee the campaign execution from a strategic viewpoint. Present periodic results to Clients and recommend improvements.

  • Present results and key findings.

  • Oversee the definition of data requirements including:

  • Customer segmentation and analysis.

  • Campaign performance reporting.

  • Website performance tracking.

  • Business case inputs.

  • Lead the production of clear, concise written documentation for project deliverables. Includes developing deliverable templates, documenting marketing strategy and contact plans, requirements, and final deliverables.

  • Contribute to team goals and objectives including:

  • Assisting in packaging intellectual property for presentations and submission to Truffles.

  • Working closely with consulting and account services team members to develop seamless project transitions.

  • Collaborate with team to make sure that they are organized and focused on the success and profitability of the project.

  • Contribute to and adhere to engagement methodologies and project metrics

  • Maintain excellent client relations.

  (The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.)

  360 Degree brand Stewardship

  • Is very open minded and knowledgeable about other communication channels

  • Finds ways to strengthen the Brand Idea within and outside own discipline

  Managing and Leading People

  • Provides a clear direction for the team in support of business objectives

  • Gives effective feedback and coaches individuals to develop their own knowledge, skills and behavior

  • Conducts regular performance and development reviews

  • Effectively manages poor performers

  • Recognizes and values work done well

  • Helps employees to achieve a balance between work and personal life

  Project Management

  • Takes and accepts responsibility for creative briefs/creative ideas and execution

  • Works with creatives to develop their ideas, and provides feedback in a helpful, and constructive way

  Communication

  • Expresses thoughts in a clear, concise and impactful manner, both verbally and in writing

  • Is able to engage creative teams in effective two way communication

  • Is candid in his/her dealings with other members of the team and clients

  • Can write presentations to communicate a point of view clearly and succinctly and can present them

  • Contributes to building the image of an ‘agency with a point of view’

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